Market intelligence: enter the market with eyes open
Before entering a new market or launching a product — get a structured analysis of competitors, players, and opportunities.
How much does market intelligence cost?
Argus Intel quotes market intelligence after a short brief and fixes the price before we start. Work takes from 24–48 hours. We build a structured read on competitors, demand, trends and the regulatory landscape from open sources, without primary surveys, and deliver a PDF report with strategic conclusions. Three depth tiers:
| Tier | Timeline | What's included | When to pick |
|---|---|---|---|
| Competitive Landscape | 24–48 hrs | Player map, positioning and prices, strengths / weaknesses, public financials | Quick competitor read |
| Market Entry Scan | 2–3 days | + demand and trends, regulatory landscape, market signal, strategic recommendations | Deciding on market entry |
| Industry Deep Report | by scope | + value chain, M&A deals, risk map, 12–24 month scenario forecast | Deep industry breakdown |
- Map of key market players
- Positioning and pricing strategies
- Competitor strengths and weaknesses
- Public financial metrics
- No primary research
- Everything in Competitive Landscape
- Market demand and trend analysis
- Regulatory environment and barriers
- Argus Market Signal — attractiveness score
- Strategic entry recommendations
- Everything in Market Entry Scan
- Full industry value chain
- M&A activity and deal analysis
- Market risk map
- Scenario forecast for 12–24 months
We quote the price after a short brief and fix it before work starts.
Not sure where to start?
Tell us about your market or task — we'll suggest the optimal research format. Consultation is free, no commitment.
Market Intelligence is about the market and competitors. Due Diligence is about a specific counterparty or company. Often ordered together: MI first for market understanding, then DD before a deal. View DD services →
Buyer persona and niche profile
An aggregated, de-identified profile of your audience or a competitor's — built from public signals. Who the buyer is, what they look like, where their attention is.
- Demographics, geo, language
- Interests and discussion topics
- Activity patterns and platforms
- Who the buyer is in this niche
- What a competitor's audience looks like
- Pain points and decision triggers
- 1–3 personas with description and motivation
- Positioning and channel recommendations
- PDF report for marketing and launch
Aggregated portrait from public data only — not a list of named individuals and not contacts loaded into ad targeting. Fake followers are filtered out; we don't over-read raw counts.
Describe the niche or audience
Cost depends on the niche, number of platforms and depth. We'll quote after a short brief — consultation is free.
FAQ about market intelligence
Market intelligence is the gathering and analysis of open data about a market you are entering or already working in: what it is actually worth, who takes the demand, what the price levels are, and what stops a new player from gaining ground. You get a report with conclusions you can act on, not a folder of links.
The price depends on the niche, geography and depth. A competitive landscape is the quickest read, a market entry scan adds demand, trends and regulation, and an industry deep report adds the value chain and scenarios. We quote after a short brief and fix the figure before we start.
Market intelligence looks at the market as a whole: size, demand, regulation, barriers to entry. Competitive intelligence breaks down specific players — product, pricing, channels, weak spots. Before entering a new niche you usually start with the market, then go deeper into whoever you will be competing with.
Niche size and dynamics, a map of players with shares and positioning, price ranges, the buyer profile, sales channels, regulatory requirements and barriers to entry. It closes with an assessment of how attractive the segment is and the point beyond which entry stops paying off.
A competitive landscape takes 24–48 hours. A market entry scan takes 2–3 days. An industry deep report depends on scope, agreed at the brief. If the deadline is tight, say so up front — we set the depth around it.
Order Market Intelligence
Fill in the form — we'll reply within 2 hours and agree on research details.
Thanks — request received
We'll get in touch via your chosen channel with scope, price and timing. Urgent? Reach out directly — @argus_int
How we work →